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Just like that, teen modesty is all the rage
Big news from the Associated Press this week: a mom shocked by her daughter's modest clothing! Yes, this may be the newest trend in teen land: girls gone mild. How did this come about? Is it simply a...
View ArticleTeen-pregnancy ad targets 'Gossip Girl' set
During last night's Gossip Girl, The Candie's Foundation ran a fairly bare-bones PSA encouraging parents to talk with their kids about the teen pregnancy "epidemic." Though Candie's other PSAs are...
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Ad of the Day: Gatorade
Forty years ago, the anti-discrimination amendment known as Title IX changed the way that girls participate in high school and college athletics. Since then, the number of girls who play high school...
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Teen's Petition Leads to 'Seventeen' Body Image Pledge
Two months ago, 14-year-old Julia Bluhm of Waterville, ME decided that she was tired of listening to her ballet classmates complain about their bodies, which weren’t always as rail-thin or...
View ArticleSharpie Doodles Could Get Teens on MTV
Sharpie wants to get teenagers doodling. The brand has launched a back-to-school campaign that gives them a chance to have their Sharpie-made "artwork" featured during MTV’s forthcoming Video Music...
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One in Four Teens Uses a Cellphone to Get Online
Teens have been the most voracious online users for years. What’s changed in the past year is that they’re increasingly accessing the Internet on the go (thank Apple for that). A Pew Research Center...
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Coke Runs First All-Digital Effort, Focusing on Teens and Mobile
Coca-Cola has emerged from an extensive round of teen panels and believes it knows what those kids want from the brand—fun, "snackable" digital experiences that center on mobile consumption over...
View ArticleDreamWorks to Buy Youth-Oriented YouTube Network
DreamWorks Animation will pay $33 million for a tween- and teen-oriented YouTube network, The Wall Street Journal reported. The studio is expected to close a deal this month for AwesomenessTV,...
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Does the American Shopping Mall Have a Second Life?
Here’s how to have a good time at the local shopping mall,” a reviewer called Bunny E. posted on Yelp this past February. “Load the ‘Dawn of the Dead’ soundtrack on your MP3 player and go to the mall...
View ArticleFacebook Admits Teens Not as Active on Network
Facebook appears to be losing its youth appeal, with the company admitting for the first time a slight decline in teen usage on the social network. From Q2 to Q3, "we did see a decrease in daily...
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Viddiverse Is Designed to Be a YouTube/Vine for Kids
"Just one more video and that’s it.” That’s a common empty threat/demand many a modern parent has made, after plying their kids with a diverting iPad or iPhone—only to end up begging them to stop...
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One Direction Unveils Best Kik Campaign Ever
One Direction, the UK boy band with perfectly mussed hair, got the message about messaging apps. The group and its label Sony Music are reaching fans through a new campaign on Kik, the Canadian mobile...
View ArticleAwesomeness TV and Wet Seal Launch Branded Web Series
Dreamworks’ teen-targeted digital video network Awesomeness TV has teamed up with Wet Seal to produce a new branded series, The Intern. The Intern follows two young women, high schooler Fiona and...
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Where Teens Spend Their Time Online When Not on Facebook
Despite reports that young people are moving away from Facebook, they’re still using the social network in big numbers—fully 66 percent of people 14-34 say they’re frequent users, according to The...
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FDA Turns to SkyDoesMinecraft to Create Anti-Smoking PSA
When 21-year-old Adam Dahlberg—best known as SkyDoesMinecraft—announced to his parents he was quitting his day job at Subway to pursue creating YouTube videos about the game Minecraft, they were a bit...
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Why American Eagle's Next CMO Should Maintain Its Already Positive Flight Plan
Michael Leedy's eventual successor as chief marketing officer at American Eagle Outfitters should consider boosting the brand's digital outreach while doubling down on simple, honest messages like the...
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Flying Notebooks Chase Students Around in This Drone-Packed Ad for a Scanning...
What's an appropriate visual metaphor for an app that lets you scan handwritten notes to your smartphone? If you're U.K. stationery brand Oxford, it's a drone that follows you everywhere, lugging your...
View ArticleInnovation Is Transforming Healthcare, Providing Consumers More Control Over...
Health and wellness have become a massive focus and footprint for CES as consumers are reorganizing the healthcare landscape through their smartphones and have pervasive access to new health-related...
View ArticleA Shift in Customer Experience Marketing Is Here. Are You Ready?
As day three at CES kicked off with brilliant sunshine flooding the Las Vegas Strip and slightly less frenetic activity on the convention floor, Adweek caught up with Glen Hartman, senior managing...
View ArticleTurkish Airlines Returns to the Super Bowl With a 30-Second Spot
Turkish Airlines will once again have a spot in the Super Bowl. The airline will have a 30-second spot in the first quarter of the game, which will air on CBS next month. "As the first Turkish brand to...
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